ShopText, AOL Shortcuts join for SMS coupon service

09/6/2011 | Progressive Grocer

Consumers responding via SMS to print and digital ads will be able to receive on-the-spot digital coupons through their loyalty cards for retailers and brands under a coupon network from ShopText and AOL Shortcuts. "Virtually all consumers send text messages on a regular basis," said Shortcut General Manager Tara Trocki, and the new service leverages that activity to make coupon availability and redemption more convenient.

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