MTV invites Twitter buzz with mystery-concert campaign

09/6/2012 | Brand-E

MTV will host four big concerts in "unusual, visually stunning venues" across the country -- but won't tell anyone where the events are to be held. The company has created a dynamic online map that will gradually zoom in on the concerts' locations as more and more people tweet about the events. The concerts will also feature real-time Instagram, Facebook and Twitter integration to amplify online buzz.

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