MTV invites Twitter buzz with mystery-concert campaign

09/6/2012 | Brand-E

MTV will host four big concerts in "unusual, visually stunning venues" across the country -- but won't tell anyone where the events are to be held. The company has created a dynamic online map that will gradually zoom in on the concerts' locations as more and more people tweet about the events. The concerts will also feature real-time Instagram, Facebook and Twitter integration to amplify online buzz.

View Full Article in:

Brand-E

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY