Neiman Marcus works with Visa for tailored SMS messaging

09/6/2012 | MediaPost Communications · Luxury Daily

Neiman Marcus customers who use Visa cards can sign up for SMS text alerts to special offers tailored to their location and buying habits, including purchases other than those made at Neiman Marcus. Message frequency is limited to no more than twice a week. "This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer," said Wanda Gierhart, chief marketing officer for Neiman Marcus Group Services.

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MediaPost Communications · Luxury Daily

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