Understanding the risk and reward of international expansion

09/6/2012

With cross-border trade expected to account for 20% of e-commerce by 2017, there are numerous reasons driving retailers to broaden their services internationally. But in what ways can executives identify if expanding their services abroad is best for business? In an addition to the Shop.org white paper library, ChannelAdvisor provides tips for determining the best approach for internationalisation and identifies the optimal e-commerce markets across the globe. Download the white paper.

View Full Article in:

http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1013.pdf

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