Yahoo! won't sell Right Media, officials say

09/6/2012 | Advertising Age (tiered subscription model)

Yahoo! won't be selling its Right Media ad exchange under new CEO Marissa Mayer, says revenue chief Michael Barrett. Sources say Mayer is planning to invest several hundred million dollars to revitalize Yahoo!'s ad-tech stable, which Barrett describes as the company's "money engine." "Yahoo! is committed to being a primary player in the ad technology space, and Right Media is part of that strategy," he adds.

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