E-mail remains a powerful strategy for mobile marketers

09/6/2013 | VentureBeat

E-mail marketing may seem old school, but with 44% of e-mails collected on mobile devices that are constantly with their users, the 31% open rate of e-mails opened takes on new importance, writes Cezary Pietrzak, director of marketing at Appboy. Marketers should keep the mobile factor in mind with their e-mail efforts and make sure that content is compatible with small screens, Pietrzak advises.

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