Peer pressure is going digital, researchers say

Teens are just as vulnerable to peer pressure as they've always been -- but these days, they're likely to face pressure on Facebook as well as in person, researchers say. A study by University of Southern California researchers found that teens who saw their friends partying and drinking on Facebook were more likely to get drawn into similar behavior. "These results provide evidence that friends' online behaviors should be considered a viable source of peer influence," the report notes.

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