CVS, Dunkin' Donuts to launch Spanish-language TV spots

09/7/2004 | Advertising Age (tiered subscription model)

CVS will run the TV ads in heavily Hispanic markets such as Texas and Florida. The ads will coincide with the conversion of some Eckerd stores to the CVS format, an undertaking the company plans to exploit to install bilingual signage in stores. Dunkin' Donuts' spots are the first created for the Hispanic market; prior ads included Spanish-language voice-overs.

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