VW fires Arnold, names CP + B agency of record

Volkswagen of America has named Miami-based agency Crispin Porter + Bogusky as its agency of record for the U.S. and Canada, dissolving a 10-year relationship with Boston-based Arnold Worldwide, a Havas agency, without a formal review. In taking over the roughly $400 million VW account, CP + B said it also has resigned the $25 million BMW Mini Cooper account, to avoid a conflict of interest.

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