Newspapers take big hit from auto-ad cuts

09/7/2006 | Advertising Age (tiered subscription model)

A major drop in auto-industry ad spending in the first half of 2006 hit newspapers particularly hard, with local papers down $600 million, or 27%, in the category, compared to the first half of last year, according to TNS Media Intelligence. Auto marketers, who have cut ad buys by $1.4 billion over the last four quarters, spending a total of $748 million less on newspapers, radio and magazines in the first six months of the year, as compared to the first half of 2005.

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