"Retargeting" tracks consumers across the Web

09/7/2007 | CNNMoney.com/Business 2.0

New ad-targeting technology developed by FetchBack is designed to connect users with marketing pitches they have previously encountered but ignored. FetchBack CEO Chad Little explained it this way: "We're enabling companies to reconnect with a lost customer. You're much more likely to convert customers if you're consistently in front of them."

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