GM revving up centralized global search initiative

09/7/2008 | Advertising Age (tiered subscription model)

General Motors is working on a consolidated search plan for 42 countries, with Google as its primary search partner. Publicis Groupe's SMG Search is handling regional buying for the plan, which calls for using other search engines, including Yahoo! and Baidu, in countries where they perform better than Google, according to this article.

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