AOL to team up with Ellen for joint promotions

09/7/2010 | Mediaweek

Telepictures Productions, under a new partnership with AOL, will include AOL branding on "The Ellen DeGeneres Show" website and post links to AOL sites, as well as feature occasional on-air mentions of the portal. Meanwhile, AOL will run promotions for Ellen on its channels, including AOL Television, KitchenDaily.com and PopEater. The deal also calls for the partners to possibly produce special editorial and sales packages related to promotional events on the show.

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