Domino's boosts online orders and pizza profits

09/7/2010 | Detroit Free Press

Domino's receives about one-quarter of its pizza orders online, proving a boost to the chain's profits and placing the company in the top five of U.S. online merchants. Customers like the online ordering system because they can take their time to create the perfect pizza, seek out promotional deals and calculate the calories for a particular pie, says one Domino's franchisee.

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