Macy's aims to make magic with its new campaign

09/7/2010 | MediaPost Communications

Macy's has launched a celebrity-studded new campaign in time for Fashion Week, featuring Martha Stewart, Donald Trump and Jennifer Lopez in TV spots with a free-for-all feel. The campaign includes a dual focus on shopping and events associated with Macy's, including the Thanksgiving Day Parade, with one star-laden commercial featuring a backroom party complete with parade balloons and celeb spokeswoman Jessica Simpson locating just the right pair of shoes for one shopper.

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