A pay-per-click vs. SEO faceoff

09/7/2010 | SearchEngineWatch.com

Which is right for your business, pay-per-click advertising or search engine optimization? That depends on a number of factors including your time scale. Pay-per-click may deliver faster returns if your keywords are a good fit, but SEO can provide a tremendous impact if you have the budget and patience to wait six months or so for results.

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