Sources: Publicis isn't living up to ad buying clause of Microsoft deal

09/7/2010 | Advertising Age (tiered subscription model)

Publicis Groupe reportedly is falling short of its ad-spending pledge to Microsoft as part of its 2009 deal to acquire Razorfish from the technology giant. The ad spend is to total "a couple hundred million dollars" a year, according to this article. Microsoft, in a statement, said it was "very pleased" with its interactions with Publicis, while the holding company's Vivaki said the partnership has provided clients with "advantageous pricing" and "first-mover opportunities" for content and inventory.

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