Timberland shows green side with 3-D site, app

09/7/2010 | Brandweek

Timberland is touting its green credentials in a multiplatform effort for its Earthkeepers line, which is made from recycled materials. The "Nature Needs Heroes" campaign spans TV, print and retail ads, along with a microsite with 3-D elements, a special Facebook application and interactive windows in its retail outlets.

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