Wendy's launches hometown test of new breakfast menu

09/7/2010 | Columbus Dispatch (Ohio), The

Wendy's is testing the waters in the ultra-competitive breakfast segment with several new morning menu items including traditional breakfast sandwiches and new creations including a bacon fire-roasted burrito and an artisan egg sandwich. The chain has been testing the new items in three markets, and recently expanded the experiment to 10 stores in its home market of central Ohio. The chain saw limited success with earlier breakfast efforts -- in 2009, Wendy's quit serving the meal at 300 of its locations to cut costs.

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Columbus Dispatch (Ohio), The

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