Should you put your social media marketing on hold?

09/7/2011

Social media marketing is a powerful tool, but it isn't necessarily right for every company or every brand, Megan Leap writes. If your target audience isn't using social networks, if you lack time for a committed social drive or if you have other higher return-on-investment options available, it's perfectly OK to take a rain check on starting a social media campaign, Leap writes.

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