Why companies should focus on social, not media


Too often, corporate social media strategies involve simply ticking boxes rather than any genuine attempt to engage employees or customers, Jay Baer writes. To get the most out of social tools, companies need to do more than just sign up for a Facebook page -- they need to implement far-reaching strategies that leverage the power of each employee's social graph. "Are you looking for ways to take social media beyond the obvious?," Baer writes.

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