Upcoming webinars:

09/7/2012

Mobile Marketing at Work: How a Well-Executed Campaign Helped Grow Mobile Sales (Wednesday)

Cass Baker, EVP of Chicago-based Leapfrog Online, will lead a discussion on how across the Leapfrog Online client portfolio it is clear that leading brands can and must integrate mobile as a strategic revenue tool in the marketing mix. He will address how Leapfrog Online is creating focused experiences that reflect evolving consumer behavior in mobile and tablets and how the company has demonstrated a tangible ability to drive dramatic revenue growth for leading brands. Baker will specifically address how Leapfrog Online helped to grow mobile sales from 0 to 10% of Total Digital Sales for Time Warner Cable in 3 months and why mobile has quickly become a rising star in the Time Warner Cable's digital portfolio -- and what's differentiating TWC's mobile campaign as a true innovator in the field. Driven by new technologies and increased device consumption, spending on mobile marketing continues to see unprecedented growth. Baker will share insights around consumer-centric engagement, strategies and tactics. Register for this free webinar.

Cross Platform Optimization -- Utilizing Technology to Move Brands Across Screens (Sept. 25)

The days of running a campaign on only one specific platform are over! Consumers use many devices, so brands need to optimize across all devices to stay on top of the competition. Cross Platform Optimization gives marketers the tools to optimize a campaign in real-time based on their end goal, regardless of the medium. Through real examples of clients who were able to drive significant increases in performance using very simple optimizations, Advertising.com will discuss recent findings and best practices in cross platform optimization. Any brand or agency will find the information helpful in improving marketing results for the future of ad buying across devices. Learn more and register to attend this free webinar.

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY