Aussie vintner sells simplicity

09/8/2005 | CMO

Casella Wines' Yellow Tail wines have created a new branding sweet spot, combining an upscale appeal to drinkers of jug wines and an everyday appeal to more frequent wine drinkers. As a result, it's the fastest growing brand in the U.S. and Australian wine markets.

View Full Article in:

CMO

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY