Lego redirects, reeducates users

09/8/2005 | MediaPost Communications

Like many marketers, Lego owns the domain of a common misspelling of its brand name -- in this case, the incorrect spelling is to be found at Legos.com. Unlike most marketers, Lego uses its redirect page to school users on why it's important for consumers to "protect and preserve a brand of which we are very proud."

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