ANA opposes Google-Yahoo! search tie-up

09/8/2008 | Wall Street Journal (free content), The

The Association of National Advertisers has sent a letter to the U.S. Justice Department formally opposing a planned deal for Google to sell search advertising on Yahoo! sites. The group is concerned that the revenue-sharing deal between the leading Web firms could raise the price marketers pay for search advertising.

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Wall Street Journal (free content), The

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