Can Twitter help your brand?

09/8/2008 | Bloomberg Businessweek

Microblogging service Twitter, used by members to alert friends to small, random happenings and short musings via 140-character bursts, also can provide marketers with a look of how their brands are being discussed. JetBlue, General Motors, Comcast, Dell and Whole Foods Market are some of the companies who track Twitter mentions (called "tweets") using Twitter's internal search function.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA