Can Twitter help your brand?

09/8/2008 | Bloomberg Businessweek

Microblogging service Twitter, used by members to alert friends to small, random happenings and short musings via 140-character bursts, also can provide marketers with a look of how their brands are being discussed. JetBlue, General Motors, Comcast, Dell and Whole Foods Market are some of the companies who track Twitter mentions (called "tweets") using Twitter's internal search function.

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Bloomberg Businessweek

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