Survey: CMOs boosting digital outlay at expense of traditional ads

09/8/2008 | Advertising Age (tiered subscription model)

Nearly two in three CMOs have boosted their interactive-digital marketing spending in the past 12 months, compared with six in 10 who have cut their traditional outlays, according to the first quarterly Epsilon CMO Survey. "The results show that because of the economy, companies are really trying to identify the consumers that are very active in communicating with each other through social computing, blogging or podcasting," said Epsilon CMO Steve Cone.

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