3 strategies for turning visitors into paying customers

09/8/2009 | Wall Street Journal, The

Small-business owners looking to turn online traffic into actual sales might be interested in these three tools to generate revenue. A click-to-call feature lets a user provide a phone number for a callback from the company's staff, a chat feature assures users the staff is responsive and a try-out strategy lets customers use a product before actually buying it.

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Wall Street Journal, The

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