Broadcast networks adjusting to more last-minute ad buys

09/8/2009 | Advertising Age (tiered subscription model)

The broadcast ad model is shifting, with many networks holding back at least 10% more of their upfront inventory than is typical, to sell in the scatter market, per this article. "We're seeing the broadcast model at the networks morph a little bit in the last nine months to what cable has historically experienced, which is a lower sell-out in the upfront and more scatter on a 52-week basis," said Mike Shaw, president-sales and marketing at Walt Disney's ABC.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO