Firm gauges TV ad effectiveness using viewers' biofeedback

09/8/2009 | Boston Globe (tiered subscription model), The

Boston-based Innerscope Research is analyzing how TV viewers' biological responses such as rate of breathing, perspiration and heart rate signal their interest in the advertising campaigns they are watching. National Geographic Channel is among the networks that have recently used Innerscope's research.

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Boston Globe (tiered subscription model), The

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