Survey finds new focus on simpler pleasures

09/8/2009 | Progressive Grocer

About 90% of consumers said society focuses too much on material goods, and more than two-thirds said they have taken steps to simplify their lives over the past six months. Consumers are eating more meals at home and switching from national to private-label brands, but are still indulging in gourmet foods and small luxuries such as premium chocolates, the survey found.

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