Wing helps Downy take flight with Hispanic customers

09/8/2009 | Advertising Age (tiered subscription model)

U.S. Hispanic agency Wing recently persuaded Procter & Gamble to film a second, edgier ad for its Downy fabric softener, with the goal of helping the brand stand out with Hispanic consumers. The ad shows a man in a laundromat sniffing another customer's apparel and praising the scent.

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