Many times, a small-business CEO is also chief salesperson -- whether you like it or not. Donna Fenn rounds up a panel of business owners to offer tips on effective selling: Delegate other tasks, hold yourself accountable and reduce your travel, for instance. Also, don't forget to listen to your customers while you're out selling. "As CEO, you're not just selling a product; you're selling access to yourself," Fenn writes.
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