Burberry aims to transform into agile global retailer

09/8/2010 | Wall Street Journal, The

A modern, red-brick Castleford, England, factory churns out Burberry's English trench coats, the company's signature product. However, Burberry is striving to transform itself from primarily a luxury-goods supplier into an international retailer. The company has challenges ahead as it tries to sell more merchandise to consumers through its online site and store network.

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