Burberry goes virtual to show off spring collection

09/8/2010 | Los Angeles Times (tiered subscription model)

Burberry plans to stream the Sept. 21 debut of its spring/summer 2011 collection to 25 of its boutiques around the world, and offer viewers an early chance to buy the pieces they like. Items ordered during the event, dubbed "Retail Theater", will be shipped within weeks, giving shoppers almost the same early access as fashion editors and retail buyers enjoy.

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Los Angeles Times (tiered subscription model)

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