Keep your social media friends close

09/8/2010 | ClickZ

Tallying tens of thousands of Facebook fans and Twitter followers isn't nearly as important as understanding who they are, writes Serengeti Communications social media director Liana Evans. Using a variety of tools to gauge the value of your followers and creating quality content that keeps fans engaged once they've discovered your brand are vital components of a successful social media strategy.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Knoxville, Tennessee
Sales and Merchandising Manager
norwalk, Connecticut
Market Manager - Southern CA
Neiman Marcus
Bal Harbour, Florida