New Red Lobster campaign to take focus off food

Red Lobster commercials are preparing a shift away from the tight food shots that have been their hallmark to campaigns that are more focused on guests enjoying their meals. The shift comes as the Darden-owned chain prepares to switch its advertising work to Grey New York early next year. Red Lobster has been in reinvention mode, remodeling stores and revamping its menus to win more sophisticated diners.

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Orlando Sentinel (Fla.) (tiered subscription model)

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