Plain talk keeps transport officials on the right track

09/8/2010 | SmartBrief/SmartBlog on Social Media

The U.S. Department of Transportation has the right idea when it comes to soliciting customer feedback, writes SmartBrief's Doris Nhan. The DOT uses Facebook and Twitter to collect public comments, and it created a dedicated website to help customers find, understand and comment on federal regulations. "Whatever your business' approach, it's important to bear the DOT's lesson in mind: Leaving feedback needs to be as simple and as seamless as possible," Nhan notes.

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