Priceline: Mobile app users more likely to make last-minute bookings

09/8/2010 | Travel Weekly

Customers using mobile-device booking applications are more likely to make last-minute hotel bookings and more commonly book when they've already arrived at their destination, according to a Priceline survey of its customers. The online booking company said a two-week sample of customers using Priceline's application for Apple mobile devices showed 82% booked their hotel rooms within one day of arrival, compared with 45% of customers booking on a laptop or desktop computer. And 58% of mobile customers were within 20 miles of their hotel at the time of booking and 35% were within one mile.

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