Are you sitting comfortably? Then you probably aren't innovating

09/8/2011 | Forbes

Comfortable workers rarely produce truly great innovations, Todd Essig writes. It takes discomfort, uncertainty and cognitive dissonance to create and to recognize the value in new creations, Essig explains. "In fact, not feeling a little uncomfortable in decision making ... may be itself a dangerous illusion, a warning sign that you're slipping into the comfort of the unsuccessful familiar," he writes.

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