Ford video ads hit viewers where they live

09/8/2011 | Adweek

Ford is teaming with Tremor Video and PointRoll in a campaign to tailor ads for car buyers in specific locales. Video ad company Tremor will supply the platform and distribution channels, while marketing services firm PointRoll is lending the creative muscle. The targeted 15-second video ads for the carmaker guide viewers to the websites of Ford dealerships in their geographical area.

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