Ford video ads hit viewers where they live

09/8/2011 | Adweek

Ford is teaming with Tremor Video and PointRoll in a campaign to tailor ads for car buyers in specific locales. Video ad company Tremor will supply the platform and distribution channels, while marketing services firm PointRoll is lending the creative muscle. The targeted 15-second video ads for the carmaker guide viewers to the websites of Ford dealerships in their geographical area.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY