Grocers teeter between higher costs, cash-strapped customers

09/8/2011 | Wall Street Journal, The

Grocery chains walk a fine line between reacting to higher food costs and not losing price-conscious customers to less-expensive rivals. Food costs for many are likely to increase about 4% this year, and chains including Whole Foods, Safeway and SUPERVALU say they're striving to offer more effective promotions and hammer out better vendor deals to keep from pricing themselves out of the market.

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