How California Tortilla keeps up with the online conversation

09/8/2011 | SmartBrief/SmartBlog on Restaurants

California Tortilla is known for quirky promotions, but it takes life in the digital age seriously. The executive team at the 40-unit chain responds to about 100 customer e-mails each week; monitors Facebook, Twitter and other social sites; and invites unhappy guests to send an e-mail so managers can resolve the issue.

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