Three-quarters of a billion people use Facebook, but small-business owners on the site might be wondering how to tap into the vast pool of potential customers, Jennifer Vishnevsky writes. She gives five suggestions for getting more fans, including the use of pictures and videos, asking customers questions and providing relevant content. People "need a reason to 'like' your page. ... When they come to your page, they want to see that you consistently post something of value to them," marketing coach Debra Zimmer said.
Published in Brief: