Budweiser to stay the king at Wrigley Field

09/8/2013 | Advertising Age (tiered subscription model)

Budweiser is continuing its branding dominance at the Chicago Cubs' Wrigley Field with a new 650-square-foot sign as part of a new sponsorship deal. Bud will be the "exclusive" official beer of the stadium in the deal, which is an extension of a sponsorship agreement that's spanned three decades. A separate deal calls for Bud signs in the plaza and hotel space that will be built near the stadium.

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