Facebook is said to once again delay rollout of its video ads

09/8/2013 | Advertising Age (tiered subscription model)

Facebook reportedly has canceled the planned October rollout of its video advertisement units as it continues to battle concerns about how the ads will affect the user experience, people familiar with the matter told Advertising Age. Facebook has not set a new date for the launch, which was originally scheduled for earlier this year. The ads are expected to cost advertisers in the range of $1 million to $2.4 million and will be targeted to specific demographics of Facebook users.

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