Honda, P&G replace Pepsi and Chevy as "X-Factor" sponsors

09/8/2013 | Variety · Adweek

Pepsi and General Motors' Chevrolet are stepping away from their sponsorship of Fox's "The X-Factor" will be replaced by Honda and Procter & Gamble in the upcoming season. Honda will be promoting its 2014 Odyssey with the minivan being present in the show three times and with branding on its digital "Fan Rewards" platform. P&G will promote its Cover Girl, Secret and Herbal Essences products with behind-the-scenes footage.

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Variety · Adweek

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