Miller retires "High Life Man"

09/9/2005 | NYTimes.com

SABMiller is putting its century-old icon, the "Girl in the Moon," in the foreground of a new campaign by Wieden & Kennedy designed to reach women ages 21 to 34 -- a group that has proved receptive to retro-marketing campaigns for sub-premium beers like Pabst Blue Ribbon. Miller is retiring "High Life Man," a staple of the brand's advertising since 1997.

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