Coke Zero Zero Seven launched in tie-in with new Bond movie

The Coca-Cola Co. is launching a limited-edition black-bottle Coke Zero Zero Seven in conjunction with the new James Bond movie, "Quantum of Solace," starring Daniel Craig. The company hopes the marketing tie will boost men's interest in Coke Zero, a sugar-free version of Coke.

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Advertising Age (tiered subscription model) · Stuff (New Zealand)

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